A cousin of the paywall and skill gate is the social fence. This is where a game, instead of requiring tangible goods for you to proceed, depends on existing or new social connections.
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Gaming being enhanced by adding friends isn’t a new concept- multiplayer videogames have been around since 1958. Explicitly requiring friendships to progress through a game is, however, a much newer trend.
Social Network games such as Farmville and Zynga’s entire catalogue are the most well-known users of this mechanic; spawning multitudes of fans, followers, and imitators. Not forgetting the universal heart-seeking Candy Crush notifications.
These games typically work by connecting the energy mechanic I spoke about before with a social mechanic. If a player would initially need to wait 6 hours to continue after running out of energy, a social gate could be created as an alternative. This could be by calling in a friend’s assistance; having a friend start playing the game would cancel that wait.
You have full energy!…
While boxed game releases used to mean one large payment for one large game, that idea isn’t a certainty any more. Episodic games often occupy the midpoint of the price-content spectrum, while some AAA games aim for everywhere on the spectrum at once; a full game for a full price, a season pass on top, then microtransactions on top of that.
For AAA games, microtransactions rely on keeping the momentum of playtime going- for longer, either by unlocking new items early, or by increasing rewards. However, major freemium games instead aim for “micro-gaming”- limiting people to short, regular chunks of gameplay. Transactions can act as micro-monetisation -exchanging a little bit of money for a little bit of time saved.
Freemium games often have very low difficulty curves, and low barriers to success, as part of their casual nature. However, they will usually corner players with a paywall after the introductory rush of success has worn off.
Paywalls aren’t all created equal- some can block players from continuing easily, while others are used mainly to add extra features. A “soft” paywall might be something like the ability to unlock a bonus character or go to a new level for a fee. A “hard” paywall might be requiring hard currency for weapon upgrade, making characters progressively underlevelled without payment, or blocking their ability to resurrect themselves.
While a freemium game blocking progression outright is thankfully uncommon, many casual games will instead make progressing easy but perfection impossible for free players. Continue reading
Two Thursdays ago, we felt invincible.
Our 6-man fireteam blitzed through the Vault of Glass in an hour, successfully enacting strategies honed over the past few weeks. Everyone knew their role and position in every challenge. More than that, we knew to stick together. We worked as one unit: spotting Oracles and broadcasting their location, looking after players rendered blind by screen effects, and synchronising our attacks to take bosses down as smoothly as possible.
It was frantic yet controlled; challenging but not overwhelming. It was some of the most fun on Xbox Live I’ve ever had, and a reminder of why I took the leap into multiplayer games.
Judging Destiny based on nights like that, it would be one of my favourite games of all time. It encompasses so many things I enjoy in gaming; true co-operation and teamwork; challenging but just-achievable goals; customisable skills and weapons, and a great multiplayer mode. These all combine to make a compellingly playable and engaging experience.
Have some bonus XP for reaching the second stage of the series! You are now Level 2.
The game of the day here is Mafia City, a business management game created by 68games. In Mafia City, the aim is to create a Mafia character and grow from a petty criminal to a master of the city.
The campaign of MC didn’t get off to the best start for me, as it initially consisted of a lot of handholding. Single-action commands, bright flashy “click here” arrows, continual rewards, you name it. My main reason for continuing in the campaign was the sense of achievement I got from succeeding at the practically failure-proof early missions, which produced so much XP that I reached level 20 on my second day.
For completing the first paragraph, you receive 50XP.
Photo courtesy of http://www.wpcentral.com
Time for some cross-disciplinary nerdiness today! And also for the next few weeks, as today is the beginning of series on the mechanics, and psychology of freemium games.
Before we begin, I’ll explain some of the terms I’ll need to use in the series:
Freemium: a business model where the basic product is provided for free, but upgrades and customisation is charged.
Mechanics: the separate working components of how exactly button presses are translated into action and gameplay, that fit together in a game. For example, the speed at which characters run, the delay between pressing an attack button and starting the attack, or the radius of where a sword swing will connect with an opponent, are all choices of mechanics.